In the world of search engine optimization (SEO), black hat refers to the use of aggressive strategies, techniques, and tactics of search engine optimization. Its focus is not for human audience, and it does not follow the terms and regulations of the search engine. The only focus of this technique is the optimization of the website.
The examples of black hat search engine optimization (SEO) are:
- Keyword stuffing
- Invisible text
- Doorway pages
- Uses unrelated keywords to the page content
- Page swapping
- Content automation
- Link manipulation
- Pages with malicious contents (such as, virus, malware, Trojan)
Black hat search engine optimization (SEO) is frequently used by those who looks for an immediate financial return for their website. Using black hat search engine optimization (SEO) can get your website being banned from the major search engine.
As it is a disapproved practice of optimizing a website, it can nevertheless, increase the rank of the website in the search engine result page (SERP). Remember, no matter the easy return, implementing search engine optimization (SEO) can get your website banned.