For most business owners, search engine optimization is an important aspect for them. When your blog content is optimized, it will be more visible to the people who are looking for products through search engines.
If you are looking and interested about content creation, strategy and promotion, you can use these tips as a sort of guide for your blog content. However, this guide does not discuss every single technique of search engine optimization (SEO).
Focus on one to two long-tail keywords
It is not healthy to incorporate more keywords into a blog post with the sole purpose to gain a rank in the organic search. Do not use the keywords in the blog post that can make it sound unnatural or forced.
What is healthy in using keywords is you should use one to two long-tail keywords per blog post. With this technique, you will be more focused on the goal for your blog post. If you want to use more than one keyword in a single blog post, focus on optimizing the post for just one to two keywords.
You can bring the right type of traffic if you use the long-tail keywords.
Include these one to two keywords in the specific parts of the blog post.
Incorporate the long-tail keywords on the best parts of the blog post. In a blog post, there are four essential parts that you should incorporate your keywords to. These are the headline, headers, body, URL, and meta description.
The title or headline of the blog post is the first part of the blog post being determined by the search engine and reader, they will check the relevancy of the content. Make sure to include the keyword in the 65 characters of the title. To make sure the search engine will not cut off your lengthy headline, place the keyword in the beginning of the title.
In the body of the post, scatter the keyword. However, do not go overboard. You might be penalized with keyword stuffing. Search engines and readers also look at the URL of the blog post. Meta description gives the search engine and reader the information on what the blog post is about.
Make the blog post mobile-friendly
Today, most people use their mobile phones more than their computers. Thus, search engines displays the mobile-friendly results first. You do not have to worry, a responsive design for the website does not require two URLs, the inbound links will be centralized.
Subscribe on the official blogs of search engines to keep up on how to put value more on your search engine.
Optimize the meta description of the blog post
If you do not know what meta description is it is the additional text that appears in the search engine results pages. It gives readers the optimal context to match their specific query.
Optimize the images in the blog post
Blog posts should not only contain texts but also images that can help explain the context of the blog post. Alt text may not improve the search ranking, but it can provide a better user experience.