In the world of search engine optimization (SEO), the term white hat refers to the utilization of strategies, techniques and tactics that solely focuses on the users, moreover, it completely follows the rules and regulations laid by the search engine.
The examples of a white hat search engine optimization (SEO) technique are:
- Uses keywords
- Uses descriptive, keyword-rich meta tags
- Keyword analysis
- Back linking
- Link building
- Content writing; a high-quality content and services
- Makes the site easy to navigate
- Makes the website load fast and mobile friendly
The said techniques are used to improve the search rankings on a search engine results page (SERP), while this is being done, the integrity of the website is maintained and the terms of service of the search engine is abided. Failure to abide to the terms and regulations of the search engine can get you banned.
White hat search engine optimization (SEO) is the opposite for black hat search engine optimization (SEO), and black hat techniques are extremely risky and less likely to work.
Thus, the utilization of the white hat search engine optimization (SEO) is the best method to create an ethical, sustainable, and successful website and business.