Many people assume that web sites are only something that major businesses have to worry about. They think that their small, local business doesn’t need a website. Even many of those who do have a website don’t think it needs to be well designed.
However, people who think like this are often misguided. While it’s true that web design wasn’t important for a local business in the past, all that has changed. Now, businesses can see a substantial increase in traffic if they make some improvements to their website.
Many people who find a business through their website find it through their phone. Because of this, it’s important to make sure that your business’ website has a responsive design. You’ll want to make sure that your site loads properly when people are viewing it on a cell phone.
It’s also important to spend some time focusing on local SEO. When it comes to local businesses, you’re not trying to compete with sites all across the internet; you’re trying to compete with the websites of other businesses in your area. You’re at an advantage from the get-go, as many of your competitors won’t even have sites.
There are a lot of simple things you can do to improve your site’s local SEO. For example, you should put both your address and phone number on the website. That way, search engine spiders will know the location of your businesses.
You should also put a map with directions to your business on your website. This will help people who visit your site to find your business, but it will also improve your local SEO. Many content managements, including WordPress, have plug-ins that will add maps like this for you. It’s a very easy thing to do.
Lastly, you need to make sure that your site isn’t a challenge to navigate. You want to make sure that everyone who wants to visit your site will be able to find what they need right away. If your site is hard to navigate, people will click away and click over to someone else.
If you make web design a priority for your local business, you’ll have a strong advantage over all of your competitors. You’ll see a lot more people coming into your business, and you’ll know that your website is the thing that brought them there.